A few week's ago, millions of South Africans watched as Bafana Bafana – the national football team – was eliminated from the FIFA 2010 World Cup ™ tournament. Gareth Stokes investigates the impact of this international showcase on the economy...
The long-term benefits stem from the marketing opportunity the tournament offered.
Shortly after the World Cup was awarded to South Africa, SPI drew up a short list of companies it believed would benefit from infrastructure builds and other preparations for the event. Their ‘fourfour- two’ portfolio was selected from among the best ‘value’ opportunities in the industrial sector at the time. The 11 shares ‘chosen’ on 1 September 2006 have since outperformed the JSE All Share index by 32.56%.
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